Post: Human Collection AW22

Post: Human Collection AW22

Nullnotdull

Nullnotdull

Project Overview

Nullnotdull is an avant-garde fashion brand that explores post-human aesthetics by challenging the traditional boundaries of form and materiality. Centered on the philosophical provocation that "null" does not mean "dull," the brand utilizes a design language rooted in the structural simplicity of the paperclip to create a distinctive, futuristic identity. By positioning garments as essential components of a hybrid future, Nullnotdull establishes a distinctive brand voice.

Strategic Brand Positioning

Visual Identity

Narrative Strategy

Product Development

Year

2022

Client

Nullnotdull®

Catagory

Fashion

Project Overview

Nullnotdull is an avant-garde fashion brand that explores post-human aesthetics by challenging the traditional boundaries of form and materiality. Centered on the philosophical provocation that "null" does not mean "dull," the brand utilizes a design language rooted in the structural simplicity of the paperclip to create a distinctive, futuristic identity. By positioning garments as essential components of a hybrid future, Nullnotdull establishes a distinctive brand voice.

Strategic Brand Positioning

Visual Identity

Narrative Strategy

Product Development

Year

2022

Client

Nullnotdull®

Catagory

Fashion

Brand Positioning

Brand Positioning

Redefining the aesthetic of post-human survival.

Nullnotdull positions itself at the intersection of dark minimalism and post-human utility. By framing garments as protective second skins, the brand transforms industrial motifs into a resilient, futuristic identity—proving that "null" is a powerful state of constant transformation and technical resurrection.

Visual Identity

Visual Identity

Geometric minimalism and architectural clarity

The Post-Human AW22 collection reimagines garments as protective skins for a hybrid, post-crisis future. Centered on the paperclip, the visual identity leverages geometric minimalism to establish an authoritative, future-facing voice. Through Century Gothic and a high-contrast cyan-black palette, the brand prioritizes structural elegance to emphasize its futuristic materiality.

Product Showcase

Product Showcase

Translating post-human narratives into a tactile and immersive exhibition.

Defined by the interplay of raw metal clip and refined minimalist forms, this experience serves as a physical dialogue on survival, isolation, and hybridization. Every element, from the signature paperclip motifs to the monochromatic materiality, reinforces the brand's provocative stance that a state of "null" is one of profound aesthetic power and futuristic adaptation.

mattleedes®

mattleedes®

mattleedes®

(2016-25©)