Brand Identity
Brand Identity
05
05
Harvard APESIA
Harvard APESIA
Year
Year
2023
2023
Client
Client
Harvard Graduate School of Education
Harvard Graduate School of Education
Catagory
Catagory
Education
Education
Service
Service
Brand Identity, Content & Motion
Brand Identity, Content & Motion
About
About
In 2022, Budweiser launched BUDXVIBE in Taiwan—a crossover platform blending electronic music, fashion, art, and youth culture. Its main event on September 30 at DARO Live House showcased rising Taiwanese DJs and celebrated authentic self-expression through a dynamic fusion of sounds, style, and cultural energy.
In 2022, Budweiser launched BUDXVIBE in Taiwan—a crossover platform blending electronic music, fashion, art, and youth culture. Its main event on September 30 at DARO Live House showcased rising Taiwanese DJs and celebrated authentic self-expression through a dynamic fusion of sounds, style, and cultural energy.


















Review
For BUDXVIBE, we redefined the campaign’s visual identity and collaborated on exclusive streetwear drops with Budweiser, merging fashion and music culture. The work deepened fan engagement and amplified Budweiser’s presence in Taiwan’s growing electronic scene—boldly positioning the brand at the intersection of youth expression, nightlife, and creative culture.