Brand Identity

Brand Identity

05

05

Harvard APESIA

Harvard APESIA

Year

Year

2023

2023

Client

Client

Harvard Graduate School of Education

Harvard Graduate School of Education

Catagory

Catagory

Education

Education

Service

Service

Brand Identity, Content & Motion

Brand Identity, Content & Motion

About

About

In 2022, Budweiser launched BUDXVIBE in Taiwana crossover platform blending electronic music, fashion, art, and youth culture. Its main event on September 30 at DARO Live House showcased rising Taiwanese DJs and celebrated authentic self-expression through a dynamic fusion of sounds, style, and cultural energy.

In 2022, Budweiser launched BUDXVIBE in Taiwan—a crossover platform blending electronic music, fashion, art, and youth culture. Its main event on September 30 at DARO Live House showcased rising Taiwanese DJs and celebrated authentic self-expression through a dynamic fusion of sounds, style, and cultural energy.

Review

For BUDXVIBE, we redefined the campaigns visual identity and collaborated on exclusive streetwear drops with Budweiser, merging fashion and music culture. The work deepened fan engagement and amplified Budweisers presence in Taiwans growing electronic sceneboldly positioning the brand at the intersection of youth expression, nightlife, and creative culture.