Identity Guideline

Identity Guideline

Harvard APESIA

Harvard APESIA

Project Overview

Project Overview

Established in 2023, Harvard APESIA, the Asian Pacific Education Students International Association at HGSE, initiated a full brand identity development project. The work encompassed logo creation, a comprehensive brand book, and motion-based content, establishing a cohesive, contemporary, and culturally grounded visual system that elevates the organization’s presence within the Harvard community and broader Asia-Pacific network.

Visual Identity System

Brand Strategy & Positioning

Content & Motion Design

Year

2023

Client

Harvard Graduate School of Education

Catagory

Education

Project Overview

Established in 2023, Harvard APESIA, the Asian Pacific Education Students International Association at HGSE, initiated a full brand identity development project. The work encompassed logo creation, a comprehensive brand book, and motion-based content, establishing a cohesive, contemporary, and culturally grounded visual system that elevates the organization’s presence within the Harvard community and broader Asia-Pacific network.

Visual Identity System

Brand Strategy & Positioning

Content & Motion Design

Year

2023

Client

Harvard Graduate School of Education

Catagory

Education

Vision

Vision

Building bridges from Harvard to the Asia-Pacific and beyond.

APESIA’s mission is to connect Harvard’s global community with the Asia-Pacific region through dialogue, collaboration, and cultural exchange, empowering future leaders to create meaningful educational impact across diverse international contexts.

Identity Guildline

Identity Guildline

A unified system shaping APESIA’s visual voice.

The identity guideline defines APESIA’s complete visual system—logo structure, color palette, typography, and graphic elements—ensuring consistent, culturally grounded communication across digital and print applications throughout the organization.