Music Festival
Music Festival
04
04
BUDxVIBE
BUDxVIBE
Year
Year
2022
2022
Client
Client
Budweiser®
Budweiser®
Catagory
Catagory
Food & Beverage
Food & Beverage
Service
Service
Campaigns, Brand Identity, Product Development
Campaigns, Brand Identity, Product Development
About
About
In 2022, Budweiser launched BUDXVIBE in Taiwan—a crossover platform blending electronic music, fashion, art, and youth culture. Its main event on September 30 at DARO Live House showcased rising Taiwanese DJs and celebrated authentic self-expression through a dynamic fusion of sounds, style, and cultural energy.
In 2022, Budweiser launched BUDXVIBE in Taiwan—a crossover platform blending electronic music, fashion, art, and youth culture. Its main event on September 30 at DARO Live House showcased rising Taiwanese DJs and celebrated authentic self-expression through a dynamic fusion of sounds, style, and cultural energy.
Review
For BUDXVIBE, we redefined the campaign’s visual identity and collaborated on exclusive streetwear drops with Budweiser, merging fashion and music culture. The work deepened fan engagement and amplified Budweiser’s presence in Taiwan’s growing electronic scene—boldly positioning the brand at the intersection of youth expression, nightlife, and creative culture.